I personally believe that it will be print media, more specifically newspapers.
According to Direct Marketing News, using data from the Audit Bureau of Circulations, circulation for US daily newspapers fell 8.7% year over year for the six month period ending March 2010. So are people no longer reading newspapers? Or are they getting their information elsewhere? There might be countless reasons for the decline in circulations but the most prominent might be that news is free on the Web.
Jeff Bercovici, from Forbes has stated that magazine and newspaper publishers have begun to invest heavily into online editions of their products. Why is that? Publishers hope to use the digital subscriptions to offset the decrease in circulation revenues. It has been forecasted that revenues from newspapers’ print circulation are to fall from $10.2 billion in 2010 to $9.5 billion in 2015 and continue on a downward trend.
As more media companies transition from print media to online media, large gains are to be made in paid digital circulation segment as forecasted by Pricewaterhouse Coopers. Revenues are set to rise with the popularity of new e-readers such as Amazon’s Kindle, Barnes & Nobles’s NOOK, and Apple’s iPad.
I personally haven’t read a print newspaper since I was in elementary school and had to write reports on current events. So how will newspapers be used in the future? How about extreme couponing and wrapping glass knick-knacks at registers?
